Recently, Facebook CEO, Mark Zuckerberg said that Facebook is launching shops, which will allow the sellers to show and sell products on the world’s largest social media platform.
The move to make the e-commerce offerings follows Facebook’s photo-sharing app Instagram and last year’s launch of limited shopping options on the messaging app WhatsApp. Company leaders, making the platform more business-friendly, will generate new advertising revenue even when user growth slows down.
Facebook shops will put together at least some of those efforts that help businesses to create a single online store accessible from both Facebook and Instagram. A checkout feature will provide a facility for in-app purchases, whereas a more integrated messaging feature will allow the customer to have a chat with the businesses viaWhatsApp, Messenger, or Instagram Direct.
Facebook would be working more closely on product integrations with Shopify and other seven online commerce platforms.
Like the facebook’s other e-commerce features, Shops will be free for doing businesses, it will boost consumer engagement and advertising sales.
“If you’re running a small business or if you’re thinking about starting one even from your living room, you have a whole suite of tools available that can help,” Zuckerberg said.
As per the reports, the primary feature of this launch is to make it easy businesses to have a online store case to live during the crisis like now and go with the online shopping trend into the future.
“We really hope that our commerce solutions help businesses not only survive but thrive during the coming months, and adapt to new consumer behavior,” said Instagram Shopping product lead Layla Amjadi.
“Our business model here is ads,” Zuckerberg said. “Rather than charge businesses for Shops, we know that Shops are valuable for businesses. They’re going to in general bid more for ads and we’ll eventually make money that way.”
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The world’s largest social media platform, Facebook is also coming out with a tool to connect loyalty programs and a shopping feature which will show product tags on live videos, that will allow users to make purchases even while watching.
“People have been using live video on our apps to showcase products for years, from shoe stores announcing new sneakers to beauty influencers trying on different lipsticks,” Facebook said.
“Now, we’re making it easier to shop for products in real time.”
The CEO said that the purchases will be kept in private until and unless the buyer will not tell friends about purchases.
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This will also offer free toll for augmented reality so that buyer will get to know what that product will look on them.
“I hope that we can at least help build some of the infrastructure that businesses need not only in this moment but going forward as well,” Zuckerberg said.
“Because even when this period and the lockdowns pass… we’re going to continue living more of our lives, and doing business, online.”