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4 VR marketing trends that companies need to look out

by Meghashree Das

There are around four to five Virtual reality marketing trends which are gaining traction in 2020. You might have heard about virtual reality gaining new grounds in the last couple of years because it is not just a fad. In fact, there is a common projection which is built on basic grounds saying that both the virtual and the augmented reality will reach about $29 billion by the end of the year. 

It should not come as a surprise that more brands are inducing the idea of VR and cultivating it over time. With a rapidly growing segment which helps marketers to broaden aspects and build a competitive edge, if you have not joined the VR bandwagon then you need to kick-start your options right now. As consumer expectations are heightening every day, all the brands are keeping aside the old fashioned techniques. 

Top virtual reality trends that are going to rule in the near future

  1. AI and VR are going to join forces

As we all know about the obvious fact, AI and VR are surely going to join forces. For example, let us help you out on a basic instance which happens in your life. When you open your Instagram application, there is a filter which is put into your face. You can customise the options which are presented below. This is just a small glimpse of how VR and AI will actually work. However, in the field of marketing, both the forces of VR and AI can mean new grounds of business for entrepreneurs from all around the world. 

  1. Hands on demonstration

This is one trend that most marketers don’t speak of but surely going to be a favourite among customers pretty soon. Some products and items can only sell better when the customers are actually experiencing what they do. But it is not always practical in terms of the marketer to produce the item to the seller. This is when hands on demonstration can come to handy (surely pun intended). Software developers are asked to create new scenarios where customers can get their hands on the final product before they are released into the market. 

  1. VR is used for empathy engagement

One thing that we can learn from the world of virtual reality is how emotional engagement is drawn with the use of this massive technology. Do you ever want your customers to take action? It is no secret that marketers do search for unique ways through which they can drive the emotional engagement factor to their products. This is done so as the customers can relate to the products being marketed and ultimately end up buying them. VR can help marketers accomplish the result they want. 

  1. The idea of gaming and concept design becomes real

The idea of gamification in today’s e-commerce is as real as it sounds. Gamification is the simple application of the idea and the concept art of game design so that marketers can try to engage the attention of the audience towards their products. In fact, there was a survey which was done back in 2012 and it outlined the 26 elements of gamification that can become a real marketing strategy. It was done to trigger the competitive juices of the customers which was a generous thing for the brand name. 

Final thoughts

The modern world is approaching towards a step where VR is likely to be included in every other sector. The momentum and speed at which the idea of VR is approaching will help us to build a platform where we are all connected but the distance is maintained between us. 

3 comments

Rohit Kumar Lohar 01/08/2021 - 11:36 PM

Very good

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Rohit Kumar Lohar 01/08/2021 - 11:36 PM

Good

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Tapu 06/08/2021 - 12:39 PM

Nice

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